In the context of a project at university me and a team of five other students created a campaign concept for the project “Die Schönheit des Alter(n)s – ALTERnative Frauenbilder”, initiated by the Frauenservice Graz. The project should make people aware of the female beauty in life’s later years. With the “Alte Schachtel?” (“Old biddy?”) campaign we wanted to question those discriminating expressions towards elder women and make people stop and think about their personal prejudices. The campaign started in November 2013 and was displayed all over Graz through posters and free cards.
My part in this campaign was to work with the client and the models, conception and photography.
- November 2013